Qualitative Market Research Capabilities

THA Manages Focus Groups Nationwide

THA Market Research handles the management of numerous focus groups throughout the country each year. We take as much care and concern for these groups as we do with focus groups conducted in our own facility. Our job is to make your job easier by taking care of all the planning for you.

Here's how THA can help to ensure the success of your projects:

Highest Quality Facilities at Lowest Possible Prices

We secure facilities and negotiate the best prices for you. Because of our vast experience, we are thoroughly familiar with top notch facilities all around the country. This gives you the advantage in feeling secure that your groups will be conducted at only the best facilities and that you are getting the best prices possible.

Skilled Moderators with Broad Experience

THA can provide moderators with experience in a wide variety of areas. We have, on call, a number of highly skilled moderators situated throughout the country. These moderators have a variety of backgrounds and are available to work with you every step of the way to help you best achieve your research objectives.

THA Offers Expert Recruiting Services

We produce a recruiting screener according to your specifications, forward the screener and recruiting instructions to the field service, and monitor recruiting on a daily basis. In addition, we keep you informed as the recruit is progressing. Recruiting can make or break a focus group, which is why we monitor the process so closely. We feel that by keeping our finger on the pulse of recruiting, you can always be assured that you'll have the right respondent.

We Arrange A/V Gear, Meals, and More

THA understands how busy your schedule is — that's why we take care of all the details for you. We arrange for audio/video and videoconferencing equipment, meals, hotel recommendations and directions and handle any other miscellaneous details that may arise. Our meticulous attention to your requirements eliminates the need for you to have to spend time contacting the facility prior to the groups.

Simple, Convenient Billing Saves You Time and Money

We forward respondent fees to facilities, check facility invoices for accuracy, and send you only one invoice regardless of the number of cities involved in the project. You'll never again have to spend time sifting through numerous invoices. Instead you'll receive one bill which breaks down all the costs for you. We also provide muli-city discounts on large projects.